2017 was a revolutionary year for the beauty industry. Social media is more influential than ever in promoting new cosmetics brands, such as Kylie Jenner Cosmetics, Huda Beauty, and even collaborations by celebrities and supermodels such as Gigi Hadid x Maybelline and Chrissy Teigen x BECCA Cosmetics. And of course, when Rihanna dropped Fenty beauty, the cosmetics world was shook. This year, we’re expecting even more bomb beauty trends to up your cosmetics game. We’ve chosen five trends that are most likely going to take over this year.
Ever since the Kardashians, being the fashion and beauty trend influencer that they are, posted pictures with zero eyeliners yet wispy eyelashes, the world was mesmerized. The fake eyelashes industry sales are escalating because of this, and more people are getting eyelash extensions as well. Top eyelash extension services such as One Stop Lashes are continuously booked by those wanting to extend the life of their lashes. Whats more beneficial about this lash trend is that your eyes look beautiful without the effort of putting on the perfect eyeliner, or mascara that turns you into a raccoon midway through the afternoon, or eyeshadows that takes forever.
After the matte everything, we are new entering a shiny everything era of beauty. Beauty influencers such as Nikki from Nikki Tutorials and Jeffrey Star are already flaunting their glossed up lips, and the cosmetics industry are releasing more glossy and glowing make up. KKW Beauty by Kim Kardashian just released their Ultralight Beams collection as a response to this trend, which includes blinding lipglosses, creme contour and highlight kits. So, expect a lot of twinkle and shine from your beauty gurus in 2018.
Since the K-beauty skincare products took over, everyone has been taking their skincare more seriously. This trend is not about to die, it will prevail even more in 2018. They are already launching new skincare products that can make your skin glow, without the highlight! Celebrities and beauty influencers are already showcasing their skincare routines, including what they do every night to keep their skin firm and moist.
Every shade face products
All the big brands are following into Fenty beauty’s steps and creating a wider range of colors to choose from. Fenty is still rated with the best foundations and concealers with the widest range of colors, but Kylie Cosmetics had also released concealers with a variety of colors, and so has NYX Cosmetics with their Total Control Drop Liquid Foundation. So if you’re one of those people who has never been able to find their perfect color of foundation and concealer, this year is gonna be a beauty revelation for you.